In the internet age, any brand wishing to be present in the market should have its place on the web. In order to stand out from the competition and be noticed by potential customers, you must ensure the proper positioning of your website. It is worth using the support of a professional SEO agency in this regard.

To choose the right SEO agency, you should look into their expertise levels to determine whether they are the best for the job.

Also, consider their level of expertise. Before choosing a specific SEO agency, find out what you can expect from them under a signed contract. The following are the basic activities that should be done by any good website positioning company.

Technical Audit

One of the first steps an SEO agency takes should be to perform a technical audit of your website. Based on this, they will be able to assess the state of your website and plan an appropriate SEO strategy for it. Remember that positioning is also a matter of cooperation between the specialists of the agency and you as the owner of the website. Sometimes your support may be needed. For example, when granting permissions in a CMS or website-related tools, such as Google Search Console or Google Analytics.

Selection of Keywords

At the start of website work, it is also important to establish a list of keywords that are relevant to the website positioning strategy. It is carried out by the agency, but before implementing it, you must receive the list for approval. There may be times when specific sentences or subpages are not taken into account in the analysis, but they are important to you, and they are what you want to focus on. Notify the agency’s specialists so that they can modify the list of keywords according to your expectations.

Copywriting for SEO

More and more often, SEO agencies are also offering copywriting services. No wonder, after all, that content creation is closely linked to website positioning. If you run a business blog or want to add one to your website, it is worthwhile for you to choose the services of an agency that also has experienced writers in its ranks. Their skills will certainly come in handy in the above mentioned case as well as when posting sponsored articles.